The beautiful game is underway in the latest live casino release from CreedRoomz that fuses sports and roulette, titled Kickoff Roulette.
Available for integration, the multiplayer roulette game offers a customisable solution via Chroma Key studio, giving full design control to operators in the areas of background, colours and branding to reflect a brand or specific sports event.
CreedRoomz added that Kickoff Roulette has high engagement potential with multipliers ranging from x50 up to x700.
Live casino’s future
While the supplier’s latest title is based on sports and roulette, CreedRoomz recently spoke to iGaming Expert about the power of game shows in the live casino space.
However, Chief Product Officer Sargis Poghosyan and Head of Sales – Gaming Content Armen Mnaskanian also mentioned that the group isn’t going all-in with the strategy, sharing developmental practices alongside insights into future product shaping.
When asked how they gain insights into what could potentially appeal to players when looking at developing new titles, Mnaskanian stated: “We scan our markets on a daily basis.
“We also have good discussions with our customers to understand what players want across different regions. We need to scan and understand the market before we can launch a new game or product etc.”
Poghosyan added: “We leverage a data-driven and market-centric approach to developing new titles. Our primary insights come from in-depth analysis of player behaviour and preferences across our existing portfolio, using analytics to identify successful engagement models and potential market gaps.
“We also continuously monitor the overall iGaming landscape, paying close attention to emerging global trends, especially the high demand for interactive game show mechanics and tailor game concepts to integrate popular features and high multiplier potential.”