ELA Games has secured a strategic partnership with the operator ComeOn Group to broaden the reach of its iGaming content.
Through the collaboration, players of ComeOn Group’s brands will be able to play a selection of ELA Games’ title portfolio, including Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot.
“We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours,” commented ELA Games’ Managing Director, Marharyta Yerina.
“ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”
ComeOn Group is treating the partnership as part of its company strategy, utilising content and platform capabilities “to deliver personalised, dynamic experiences tailored to individual player preferences” including content curation, targeted promotions, and engagement.
“Personalising the player experience is at the heart of our product strategy,” added Greg Kett, Director of Casino at ComeOn Group.
“Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”
ELA Games’ collaboration with ComeOn Group is a continuation of the company’s content push in recent months, whether it be through in-depth reviews or content presence.
The studio secured a partnership with Slotsjudge in September, where the media outlet will use its platform to provide in-depth reviews of
ELA Games’ current and upcoming titles, as well as produce Q&As and interviews to bring attention to areas such as development philosophy and behind-the-scenes production, and provide insights to educate readers.
In August, ELA Games expanded its reach in Denmark after agreeing to a partnership with Betsson, bringing its titles to the operator’s platform in the Danish iGaming market.