ELA Games has secured a partnership with media outlet Slotsjudge to broaden the reach of its content.
Through the deal, Slotsjudge will use its platform to provide in-depth reviews of ELA Games’ current and upcoming titles, breaking down mechanics, features and graphics.
The media outlet will also produce Q&As and interviews with the slots studio to bring attention to areas such as development philosophy and behind-the-scenes production, as well as offer insights to educate readers about the industry.
Marharyta Yerina, Managing Director of ELA Games, commented: “We’re thrilled with this new partnership with Slotsjudge. Their reputation for honest, insightful, and engaging game and casino reviews and their willingness to develop an active community are values that we align with.
“We also look forward to bolstering Slotsjudge’s content with helpful insights and interesting content that highlight our creative process and how we create games that players love.”
ELA Games’ collaboration with Slotsjudge comes as the slots studio continues to grow the presence of its titles with operators, as the company recently announced a partnership with Betsson for the Danish iGaming market.
Jekaterina Dubnicka, Slotsjudge’s Head of Marketing and Communications, added: “At Slotsjudge, we are delighted to begin our media partnership with Ela Games. Their creative approach to game development perfectly aligns with our mission to highlight innovation and quality within the iGaming entertainment space.”
Last month, Yaroslav Soloshenko, Business Development Team Lead at ELA Games, provided SlotBeats’ Beyond the Reels show with a breakdown of the slot studio’s content strategy.
Soloshenko explained why it’s important for ELA Games to have a different strategy for each slot title, depending on which market around the world it is being designed for.
“Since ELA Games is present in different markets, from North America to Europe, our strategy is a content adjustment. With that, we can meet and fulfil our players’ needs,” he said.
“Nowadays, the industry has become extremely competitive among the game providers and having a portfolio differentiation makes us more attractive to operators and players. It makes us memorable and noticeable.”