ESA Gaming has joined forces with Flutter Entertainment’s Betfair brand to deploy its catalogue of online casino content in Italy.
Under the terms of the partnership, Betfair has agreed to host the supplier’s full roster of proprietary slot releases on its Italian online casino platform, in addition to the studio’s portfolio of aggregated content sourced from several supplier partners – the Game Aggregator System.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, stated: “Partnering with a major Flutter brand is an exciting moment for us as we further consolidate our position as a leading aggregator and supplier in Italy.
“With a wealth of top-performing content, it’s another milestone deal for us and we look forward to working closely together.”
The deal will see ESA Gaming gain increased visibility for its own slot content in the nation, boosting the Italian presence of slots such as Chicken Bonanza and Santastic 4.
Meanwhile, several other suppliers will also gain exposure in Italy as ESA Gaming’s GAS offering becomes integrated into Betfair’s platform.
The aggregated offering includes titles from over 70 suppliers that have partnered with ESA Gaming, including Leap Gaming and Wazdan.
ESA Gaming recently joined forces with Blueprint Gaming to strengthen its third-party content offering, adding the studio’s slot in a deal praised as “another important milestone”.
Smallwood explained: “Blueprint Gaming has a wealth of top-performing slot content, and we’re delighted to add it to our aggregation platform.
“GAS has gone from strength to strength over the last 12 months, and we’re confident that this will be yet another important milestone in its growth as a business vertical for us.”