ESA Gaming has formed an aggregation alliance with Novibet to enhance the distribution of its curated collection of third-party online casino titles.
Novibet players will gain access to games from over 70 providers as a result of the integration, as ESA Gaming’s Game Aggregation System that consists of slots, live dealer experiences and non-traditional titles becomes available to the operator.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, stated: “We’re thrilled to deepen our relationship with Novibet and bring even more value to their players through our comprehensive GAS platform.
“By providing access to a wider variety of games from some of the best providers in the industry, we’re confident that this will enrich the gaming experience and drive continued growth for both parties.”
The deal builds on an existing relationship between the supplier and Novibet, having added its proprietary content to the operator’s online casino platform in a previous deal formed in 2023.
This provided Novibet players with access to games such as Dragon Mine, Goal Mine, and crash game Big Fish Bonanza.
Following the recent extension, Novibet players will be able to play games provided by ESA Gaming’s network of over 70 supplier partners, including Blueprint Gaming, Leap Gaming and Wazdan.
Foteini Matthaiou, Casino Product & CRM Director at Novibet, added: “Partnering with ESA Gaming has allowed us to elevate our offering and provide our players with an exceptional selection of titles.
“The integration of their Game Aggregation System is a significant step forward, ensuring that we remain competitive in an ever-evolving market. We look forward to continuing our collaboration and delivering even more engaging experiences to our customers.”