EveryMatrix has secured its first turnkey casino technology partnership in the UK with the land-based and online bingo operator, The Palaces.
Operated by Palatial Leisure, The Palaces’ brands – The Palaces and Bingo Britain – will provide their players with new content, utilising EveryMatrix technology.
“Migrating our platform to the EveryMatrix tech stack is a major step in the evolution of our digital strategy, giving us the flexibility and scalability we need to grow,” commented Patrick Duffy, Managing Director at The Palaces.
“With EveryMatrix, we will drive forward our online presence and engage our audience in new ways; with enhanced content, features, and promotional tools, giving them even more reasons to play with us.”
Through the deal, EveryMatrix’s core products – advanced player account management platform, payments platform, and affiliate management and tracking platform – will power The Palaces’ platforms.
The agreement is also a continuation of the supplier’s growth in the UK market in recent months, as EveryMatrix secured a multi-year partnership with BetTOM at the start of July to provide its full turnkey solution to the operator.
In addition, EveryMatrix has opened a new central London office on the 25th floor of the HYLO building in Old Street.
Ebbe Groes, Group CEO and Co-Founder at EveryMatrix, stated: “We’re delighted to partner with such an established brand as The Palaces as we continue to expand our presence in the UK and Ireland.
“Our turnkey technology is enabling more global brands to significantly enhance and maximise their offerings and there are plenty more to come very soon.”
Earlier this year, Stian Enger Pettersen, CEO of EveryMatrix, sat down with SBC Media to talk about EngageSuite, offering insights into how the service has transformed player engagement in iGaming.
Pettersen said: “(There is) Tough competition out there, you have to differentiate, offer something that the others don’t offer. The cost of acquisition has increased which has brought you over to retention; the importance of retention increases as the cost increases.
“It’s all about bringing in the right players and offering them something that makes them stay and loyalty can be built in many ways. We focus on the tools to do exactly that.”