EveryMatrix has rolled out its omnichannel platform technology in Denmark with Merkur Bets, but it will be the first of several European launches with the wider Merkur brand portfolio.
Merkur brands in Austria, Germany and Belgium will migrate to the turnkey platform technology, as Merkur Bets’ integration of EveryMatrix in the Danish iGaming market is just the beginning of a multi-territory launch across the European continent following a rebrand from Cashpoint in September.
The operator’s online sportsbook platform, online casino, and more than 1,000 sports betting terminals in over 230 shops are now powered by the iGaming supplier’s technology.
Jonas Groes, Co-CEO of EveryMatrix, stated: “This is a significant milestone for EveryMatrix and our partnership with Merkur Group. Bringing its retail estate, online sportsbook and casino together on our technology in Denmark is a complex omnichannel deployment and successfully going live across more than 1,000 betting terminals and 230 shops demonstrates the scale and flexibility of our platform.
“Importantly, this is only the beginning. With further Merkur brands and markets set to migrate to EveryMatrix, we are building a technology foundation that can deliver consistency, scalability and operational synergies across the group’s European footprint. We’re proud of the trust Merkur has placed in us and excited to build on this momentum with the launches ahead.”
EveryMatrix has been working on its online casino services throughout 2026, consolidating its technology to position EveryMatrix Casino as a comprehensive hub for operators with varying needs.
EveryMatrix Casino replaces the old CasinoEngine unit and brings together the online casino turnkey solution, the online casino platform and the aggregation solution.
Merkur Bets is the second operator to have a technology integration with EveryMatrix in as many months as Danske Licens Spil recently redeveloped its online casino offering for Danish customers following the integration of EveryMatrix’s technology.
Mathias Dahms, Managing Director, Sports betting, Merkur Group, added: “Going live with EveryMatrix in Denmark is an important step in our strategy to create a consistent product and technology foundation across our European markets.
“This successful launch gives us confidence as we move towards further brand migrations across Europe. We look forward to building on what we have achieved together with EveryMatrix and delivering an increasingly connected experience for our customers. Together with EveryMatrix, Merkur is now ready for future growth and expansion.”