EveryMatrix has furthered its UK ambitions by inking a turnkey solution deal with market newcomer BetAhoy.
BetAhoy will now be powered by EveryMatrix’s sportsbook and casino solutions, as well as receive the support of its affiliate and player account management software.
The operator, which was granted a licence by the Gambling Commission in December 2025 before launching last month, will be the first to use EveryMatrix’s new front-end.
The company described the development as a ‘responsive, fully bespoke solution’ built in-house by EveryMatrix.
Jonas Groes, Co-Chief Executive Officer of EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories.”
Recent deals in the UK market for EveryMatrix include the likes of BetGoodwin, Ken Howells, FitzBet and BetTOM.
Sam Carrington, CEO of BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”