FashionTV Gaming Group has secured a major boost to the reach of its content through a new strategic partnership with BetMGM.
Through the deal, FashionTV-branded table games, beginning with Blackjack and Roulette, will be available to BetMGM Casino players in Michigan, Pennsylvania and New Jersey, with further launches expected throughout 2026.
Oliver Bartlett, VP of Gaming at BetMGM, commented: “At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
FashionTV was founded in 1997 and is now distributed across 200 countries across television, digital and social channels.
Since its inception, it has branched off into a number of verticals, including gaming, where it allows brands to build, operate, distribute and market FashionTV-branded content.
“We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story,” added Moshe Cohen, Founder & President of FashionTV Gaming Group, on the announcement.