First Look Games has unleashed its new Sentiment Analysis tool which is said to help developers better understand how their games are received by affiliates. 

The Sentiment Analysis tool uses natural language processing and artificial intelligence to read and decipher the sentiment behind reviews written by all of the affiliates that have signed up and utilise First Look Games’ platform.

Each affiliate review will then be given a Sentiment Score from one (clearly negative) through to five (clearly positive), with the average score for each game collated and then shared back to the studio. 

Tom Galanis, managing director of First Look Games, said: “Ever since we launched our platform, our game studio partners have been seeking ways in which to improve the quality of the review their games get from affiliates.

“Our Accuracy Management Service has delivered that objectively, assisting affiliates in accessing and where necessary, correcting key information. Through the integration of natural language processing, we are now using artificial intelligence to read and decipher the sentiment behind the reviews affiliates make of our studio partners’ games.

“Sentiment Analysis is a great addition to our suite of tools that allow our studio partners to have a clear understanding of how their games are being received by affiliates and players. Combined with the other tools and services we provide such as the Demo Game Server, Accuracy Management, First Look Premium and our Coverage Reporting, Sentiment Analysis is another piece of the technical innovation puzzle that makes our platform – and the affiliates we work with – the ultimate vehicle to market online casino games.”

Sentiment Scores will also be factored into the First Look Games Index, which ranks all of the games listed in the FLG Library. The Index is currently based on the number of game reviews made by affiliates, player audience reach and the number of free-to-play Demo Game sessions played.

The Sentiment Analysis tool has been built as an extension to First Look Games’ Accuracy Management Service, which identifies key game information that affiliates review inaccurately and then automatically communicates the appropriate correction on behalf of the studio.