IGT and First Look Games have lauded its latest agreement to expand its affiliate offering to the ‘largest network available within the industry’.
The partnership is said to open direct access to the marketing assets for select games from the IGT PlayDigital portfolio. Furthermore, IGT titles such as Coin O Mania, DaVinci Diamonds, Cleopatra and Wolf Run.
Tom Galanis, founder of First Look Games, said: “This really is a momentous occasion for First Look Games and credit to everyone who has been involved with our growth.
“Signing an industry powerhouse such as IGT to join the ever-expanding family of content providers available to connect with our affiliate publishers through our platform is a real testament to the reputation we now have in the gaming and affiliate sectors.”
“Being able to offer IGT’s latest digital slot games is a very exciting prospect and one which I know will thrill our affiliate subscribers. We are proud to connect the very best suppliers with the very best affiliate publishers and delighted that IGT will benefit from the awesome marketing reach we now command.”
Moreover, First Look Games recently announced the launch of its brand-new Demo Game Server, allowing developers to showcase free-play versions of their latest and catalogued slot releases via affiliate websites. The system’s age verification features permit both game studios and affiliates to meet compliance standards.
Available for free to affiliates, the system ensures responsible gambling standards are met for the end-user, as well as throwing open the shop window to an even wider audience for suppliers’ game demos.
Enrico Drago, IGT PlayDigital senior vice president, added: “First Look Games has established itself as a leading gateway to the affiliates community. Our partnership with First Look Games provides IGT PlayDigital with a proven program for expanding the reach of our world-class digital games and driving digital growth for many of our global customers.”