First Look Games has added Playzia to its partner roster, allowing the supplier to showcase game information and assets on the former’s affiliate service.
Through the partnership, Playzia will upload proprietary assets such as game sheets, logos, images and videos for each of its slot releases on the First Look Games platform.
This will allow First Look Games’ network of affiliate partners to host information regarding Playzia’s slots on their own individual websites.
A representative from Playzia commented: “We’re excited to partner with First Look Games, a leader in game marketing and affiliate connections. This partnership amplifies Playzia’s marketing efforts, giving us the right tools to showcase our entire portfolio.
“By leveraging First Look Games’ platform, we can enable affiliates to produce accurate content that drives player interest globally. We’re eager to see the impact this collaboration will have on our growth and success.”
While First Look’s affiliates can access game information and assets to produce previews and reviews for each Playzia title, they will also be able to use the platform to showcase demo versions of each game.
The platform aims to ‘build anticipation and excitement ahead of new game launches’ for each Playzia title as affiliates can gain access to game information before each game is set to be released.
Tom Galanis, CEO at First Look Games, added: “We are delighted to welcome Playzia to the First Look Games platform. Playzia’s dedication to innovation and delivering fun, player-driven games aligns perfectly with our mission to connect game studios with affiliates for effective promotion.
“We look forward to helping them reach new audiences and achieve their vision of becoming a leading content developer in the online gaming industry.”