Gamzix has committed to take its partners behind the scenes of slot development in its latest campaign.
‘Behind the Reels’ will be led by the developers mascot, Gary the Goose, who will offer Gamzix’s partners an insight into the development process of slots, from concept to final game delivery.
The campaign will take place online and offline, and feature touchpoints such as an interactive exhibition map, and a range of merchandise that features Gamzix’s mascot.
“Our mascot, Gary, will debut a fresh look and guide partners through the worlds of Gamzix games. Each title is its own unique world, and together we’ll explore them one by one,” explained Oleg Ashykhmina, Head of Brand at Gamzix.
“This year, we celebrated our 5th anniversary and have undergone a complete renewal, featuring a brand-new game engine, upgraded graphics, and an in-house soundtrack.”
A fresh development
Alongside unveiling its new campaign, Gamzix recently announced that it has extended its partnership with the game aggregator ALEA.
As a result, casino operators licensed by the Malta Gaming Authority utilising ALEA’s platform will now be able to offer Gamzix’s slot portfolio including its range of hold the spin titles.
James Davies, Head of Commercial at Gamzix, commented: “ALEA has been a valued partner for Gamzix, and extending this partnership to now also include all MGA markets is an important step forward for our brand.
“We are confident this move will help operators enhance their game offering and deliver even more engaging experiences to their players.”