Traditional slots remain the dominant product across all generations regardless of age, according to Genting Casino, with that popularity getting stronger as players get older.
However, Gen Z players also have a strong interest in live casino and table games, leaning into the rise of live experiences and streaming.
Genting Casino Online Brand Manager Michael Vella added that understanding changing preferences offers a ‘much clearer picture’ of player evolution and that audiences ‘aren’t one-dimensional’.
Slots remain a ‘consistent favourite’
Demographic analysis from Genting Casino and Kinetic Digital found that slots still lead the way in terms of popularity, no matter the age group.
Slots activity was at 35% for players aged 18-24, rising to 41.6% among players aged 25-34, and once more to 45.3% among players aged 35-44 before a further climb to 47.3% among players aged 55 and above.
However, age divides are evident in online casino player behaviour, with the highest proportion of activity across live casino and table game categories being recorded by players aged 18-24 at 22.3% and 21.3%, respectively.
Vella commented: “One of the most interesting things from the analysis is seeing how player interests appear to evolve across different generations. Younger audiences have grown up in a world built around streaming, interactivity and on-demand entertainment, so it’s not surprising to see broader engagement across live and entertainment-led experiences.
“At the same time, the data reinforces that established formats continue to have long-term appeal. While we’re seeing stronger engagement with experiences such as live tables and game-show style content among younger audiences, slots remain a consistent favourite across every demographic we analysed.”
“the data reinforces that established formats continue to have long-term appeal.”
Genting Casino Online Brand Manager Michael Vella
Player evolution
The rise of social media and digital platforms has seen players gravitate towards similar products when it comes to iGaming, as the operator stated that younger audiences are ‘appearing more willing to engage across different forms of entertainment-led experiences’ such as live tables and gameshow-style titles.
In comparison, live casino activity from players aged 25-34 drops to 18.6%, declining further for players aged 35-44 to 16.1%, again for players aged 45-54 to 15.4% and once more for players aged 55 and above to 14.9%.
Genting Casino noted that gaming preferences ‘may evolve throughout a player’s journey, with younger audiences demonstrating broader interests while older demographics increasingly show more concentrated behaviours’.
Vella added: “For us, it highlights that audiences aren’t one-dimensional. Different generations engage with entertainment in different ways, and understanding those changing preferences gives a much clearer picture of how player expectations continue to evolve.”
