Gentoo Media has strengthened its leadership team through a string of promotions.
Micha Leth Hellerøe and Dijana Radunović have been promoted to the roles of Chief People Officer and Senior Director of Sales, respectively.
Jonas Warrer, CEO of Gentoo Media, commented: “As the company moves into its next phase of growth and operational discipline, Micha and Dijana bring the kind of leadership that balances strategic clarity with deep operational insight.
“Both step into these roles with a proven record of impact, and their advancement marks the continued strengthening of a leadership team defined by performance and perspective.”
Hellerøe joined Gentoo, formerly Gaming Innovation Group, in 2017 and has held a number of human resource-related roles, most recently serving as Director of People. She will now be tasked with implementing Gentoo’s working culture across the organisation.
Meanwhile, Radunović joined in October 2023, serving as General Manager for Gentoo’s AskGamblers brand, where, according to the company, she played a key role in contributing to the company’s wider growth strategy.
Formerly of Catena Media, she will be charged with leading Gentoo’s global sales strategy, with a specific focus on long-term value creation and strengthening partnerships across various regions.
“I’m excited to step into this role and use my experience to strengthen our commercial approach across markets,” said Radunović. “We’ll continue to evolve alongside the industry with focus, clarity, and strong relationships at the centre of how we grow.”
Gentoo Media’s Senior Business Development Manager, Floriana Fanelli, recently spoke to iGaming Expert about her journey in iGaming and the development of the affiliate industry.
On how the industry has changed, Fanelli said: “I’ve come to appreciate just how complex and competitive the affiliate landscape really is. It’s no longer just about rankings or traffic, it’s about understanding markets, working closely with partners, and using business intelligence to make faster, smarter decisions.
“I’ve also learned how important it is to keep player needs at the centre of everything we do. That’s probably the biggest shift I’ve seen. Today, everything revolves around value, trust, and long-term relationships, even from a B2B perspective.”