Greentube has grown the reach of its content library in Spain through a partnership with bet365.
The collaboration in Spain sees Greentube and bet365 builds on previous partnerships in several markets globally.
David Bolas, Commercial Director at Greentube, stated: “We are pleased to be launching in another territory with bet365, one of our key partners. This further strengthens and expands our relationship with one of the biggest global brands in the sector.
“We’re confident that bet365 players in Spain will recognise Greentube as a premium slot supplier, helping us to consolidate our position in the country and across the wider European market.”
Titles such as the Book of Ra, Lucky Lady’s Charm, and Sizzling Hot from Greentube’s library have been added to the bet365 platform.
“Greentube content is recognised for its quality and strong player engagement, and its addition further elevates our portfolio in Spain,” said a bet365 spokesperson.
“Incorporating these classic NOVOMATIC titles alongside Greentube’s wider range of premium slots supports our ongoing commitment to offering players the most compelling and diverse gaming experience.”
Despite increased regulatory pressures and new opportunities globally, European online casino markets still have significant value, according to Michael Bauer, Chief Financial Officer at Greentube.
Speaking to iGaming Expert earlier this year, Bauer said: “While expansion in the Americas and other markets around the world is a major objective for Greentube, Europe remains a key focus point for us and remains strategically important.
“This year, we’ve continued to strengthen our position in the European market by focusing on three main strategic initiatives: pushing localised content in key regulated markets like Italy and the Netherlands, expanding our presence with key partners and enhancing our marketing efforts.”