Greentube has grown its reach across North America and debuted in Delaware after extending its partnership with Rush Street Interactive into the US state.
Through the agreement, Rush Street Interactive’s BetRivers will exclusively have Greentube’s premium games in the Diamond State, including titles such as Piggy Prizes Wand of Riches 2, Silver Lux Triple Bonus Gems and Little Cluckers.
The supplier’s classic collection will be included as part of the deal as well, featuring titles such as Thunder Cash Dolphin’s Pearl, Charming Lady’s Boom, Silver Lux Big Win Spinner and titles from the Diamond Cash series.
“We’re thrilled to be the exclusive partner of Greentube in Delaware and to further strengthen our collaboration with one of the most recognisable content providers in the industry,” stated Richard Schwartz, CEO at Rush Street Interactive.
“BetRivers is always committed to offering top-quality and differentiated gaming experiences, and Greentube’s proven portfolio of games will be a fantastic addition for our players in the state.”
The partnership between Rush Street Interactive and Greentube grows the preexisting deal between the two parties across North America, as they have agreements in New Jersey and the Canadian province of Ontario, while a deal in Pennsylvania is in the pipeline.
Patryk Igras, Sales & Key Account Manager at Greentube, said: “We’re excited to expand our partnership with Rush Street Interactive by launching in Delaware with their many casino partners in the state.
“Players in The First State can now enjoy our top-performing Greentube titles, which have consistently been favourites in regulated markets across the US and beyond.”
Europe on the mind
Although Greentube continues to expand in North America, it hasn’t forgotten about European markets.
In a recent interview with iGaming Expert, the supplier’s Chief Financial Officer, Michael Bauer, explained why there is still significant value in European online casino markets despite increased regulatory pressures and new opportunities globally.
“While expansion in the Americas and other markets around the world is a major objective for Greentube, Europe remains a key focus point for us and remains strategically important,” Bauer stated.
“This year, we’ve continued to strengthen our position in the European market by focusing on three main strategic initiatives: pushing localised content in key regulated markets like Italy and the Netherlands, expanding our presence with key partners and enhancing our marketing efforts.
“We can see that this increased focus is paying off in Italy, Romania and the Balkan region, where we see above-market growth. In addition to this, we are selectively launching our new key titles on land-based machines, and we see strong results in the UK and Luxembourg.”