Greentube – the Novomatic Interactive division – has taken its games portfolio live in Ukraine with First Casino.
The deal allows First Casino’s customers to access Greentube’s titles including Diamond Link: Mighty Elephant and Diamond Link: Mighty Sevens as well as Book of Ra, Sizzling Hot deluxe and Lucky Lady’s Charm.
“Greentube’s content has a deserved reputation for providing a popular blend of land-based appeal with fresh, exciting titles developed specially for the online market,” commented Maistrenko Andrii, chief financial officer at First Casino.
“This is an exciting time both for First Casino and the burgeoning online gaming market in Ukraine as a whole and this deal will help further establish our reputation as a brand synonymous with a quality playing experience.”
The partnership follows the legalisation of Ukraine’s online gaming market earlier this year, with the country viewed as a key territory in Eastern Europe. For Greentube, the deal represents the company’s first integration with a local licence holder in the country.
Opher Ben Zvi, key account manager for Ukraine at Greentube, added: “The online gaming market in Ukraine is one rich with potential and we are delighted to have further expanded our presence into the country with this partnership.
“Having established itself in the newly regulated market with its strong brand and emphasis on responsible gaming, First Casino represents a perfect ally as we introduce Ukraine’s players to our portfolio of content which has proven popular with customers all over the world.”