Novomatic-owned Greentube has bolstered its presence in Italy via a new partnership with Betfair.
Through the agreement, Greentube’s content will be available to the Flutter Entertainment-owned brand and will be facilitated via Capecod – Greentube’s aggregation platform in Italy.
Among the titles available to Betfair’s players in Italy will be Book of Ra, Deluxe 10 and Lucky Lady’s Charm Deluxe. All of which, Greentube notes, have already performed well in the Italian market.
David Bolas, Commercial Director of Greentube, commented: “By partnering with Betfair, we are not only further expanding our presence in Italy, but also reinforcing our commitment to deliver a premium, innovative gaming experience to a dynamic and growing market.
“This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content, and we look forward to seeing this partnership thrive.”
This latest deal continues Greentube’s efforts to strengthen its presence across Europe.
Last month, the firm struck a similar deal with Codere Online in Spain, adding its content library to the operator’s platform. This followed two years of collaboration and technical integration between the two companies.
Additionally, Greentube also bolstered its Germany-based StarGames brand through a strategic partnership with Playzia, adding the developer’s range of content to the platform for its German audience.
Brazilian ambitions
Outside of Europe, Greentube has also increased its exposure across the newly-regulated Brazilian gaming market via collaborations with SkillOnNet and bet365.
The company hailed the Latin American region as a “key area for growth”, emphasising the significance of enhancing its visibility in Brazil – Latin America’s most populous country.
“[Brazil’s] new regulatory environment represents an exciting opportunity to continue to offer our top-tier gaming content while guaranteeing a secure and enjoyable experience for players,” said Bolas at the beginning of 2025.