Greentube has swelled its position in Luxembourg’s online casino market by extending its partnership with the national lottery’s online platform, Loteriesport.lu.
Under the new deal, the igaming provider has utilised its in-house server-based gaming solution, Greentube Plurius, to integrate online virtual lottery terminal games and sports betting products onto Loteriesport.lu.
The extension builds on the partnership’s previous activation that saw Greentube provide Loterie Nationale Luxembourg with land-based VLT and sports betting terminals last year.
Georg Gubo, COO at Greentube, stated: “Our Greentube Plurius technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year.
“Our 360-degree solution is versatile and adaptable to various markets, jurisdictions and customer needs, providing operators with real-time monitoring and accounting tools, game statistics and product usage insights.”
Greentube won a highly-contested tender to become the leading supplier for the state-owned national lottery in Luxembourg back in 2021.
Since gaining the tender, the studio has used its omnichannel solution to offer a variety of products to the nation’s gamblers, both online and in land-based venues.
Léon Losch, CEO at Loterie Nationale Luxembourg, added: “The launch and continued development of Loteriesport.lu is a pivotal moment for us and we are thrilled to be working alongside Greentube in delivering this evolving digital solution.
“Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will support our customer base and operator partners’ evolving needs.”
Greentube Plurius is set to be completed and taken live as a full 360 solution next year. The studio suggested it will provide Luxembourg’s national lottery with “further product insights” tailored to the nation’s specific player preferences.