ICONIC 21 has gone all-in with its latest promotional incentive, Free Chips.
The feature is described as a ‘flexible and fully customisable’ tool which allows operators to provide players with free chips across all its live games.
Due to its ability to be customised, the Free Chips promotion can be varied for different player segments, campaign goals or promotion periods surrounding special events.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, commented: “We designed the infrastructure to be clean, automated, and easy to manage, so operators can focus on campaign strategy rather than operational complexity. That is what a strong promotional tool should deliver.
“Free Chips gives operators a simple and effective promotional tool that works across the entire live portfolio. It easily adapts to different campaign strategies and is especially effective for player acquisition, allowing players to try games for free while still having a chance to win real rewards.”
According to ICONIC21, Free Chips can be integrated within existing promotional structures, and players will be able to track their Free Chips balance and accumulated winnings.
Shaking up the iGaming content game
Alongside Free Chips, ICONIC21 also launched its new title, Arrow Chase, earlier this month.
Described by the developer as ‘a continuous experience built around an arrow endlessly moving across the screen towards multiplier blocks’, Sadovskis hailed the launch as something that will ‘make the industry stop and reconsider what a game can be’.
Sadovskis added: “We built something with no round, no reset, no interruption, because we believe that is what the next generation of players will come to expect. What comes after is a conversation we are very much looking forward to having.”