Imagine Live has strengthened its live casino footprint in the Italian iGaming market through a content agreement with Microgame.
The deal will give over 35 operators partnered with the Microgame aggregation platform in Italy access to Imagine Live’s live dealer games and game shows.
The provider also has games developed with players in mind, including Blackjack Italiano, which features native Italian-speaking dealers and adapts content and the studio setups for local players.
Nadiya Attard, Chief Commercial Officer at Imagine Live, commented: “Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition. We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences.
“We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together.”
Imagine Live original game shows such as Land of Ra and Roulette Rouge, as well as well-known live casino titles, can now be utilised by Microgame-partnered operators in the Italian iGaming market thanks to the agreement.
Francesco Cuzzupoli, Gaming & Sales Director at Microgame, added: “Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market.
“We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.”
In Romania with Amusnet, Imagine Live has recently developed another live casino title, Jungle Trail Roulette 2000x, continuing its localisation push across European iGaming markets.