Incentive Games has entered a new iGaming market, after receiving a licence from the UK Gambling Commission (UKGC).
As a result of the certification, Incentive Games can now supply its suite of real money games to iGaming operators licensed in the UK market.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented: “Securing our UK Gambling Commission licence is a major milestone for Incentive Games. It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners.
“The UK is a critical market for us, and we’re thrilled to introduce our industry-leading Real Money Games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.”
Baker also recently spoke to iGaming Expert about Incentify, the company’s ecosystem which combines its portfolio of free-to-play titles with real-money gaming. Here, the CCO explained how Incentify will help the firm stand out in the global market.
The UKGC licence builds upon Incentive Games’ expansion in global iGaming markets over the past couple of months, including its partnership with Aristocrat Interactive in March for the distribution of free-to-play and real money gaming content via the Aristocrat Interactive network.
In addition, the provider also sealed an agreement with bet365 in January to bring its crash game product, Velocity, to the newly regulated Brazilian iGaming market.
“We are thrilled to work with Aristocrat Interactive, a renowned industry leader and exceptional aggregator that we know will showcase our games with the care and attention they deserve,” stated John Gordon, CEO of Incentive Games, on the Aristocrat deal.
“The agreement marks a landmark moment for our company, opening the door to new markets and enabling us to bring our best-in-class products to new audiences worldwide.”
Incentive Games joins the likes of 3 Oaks Gaming and Yggdrasil as suppliers who have recently made moves to branch out in the UK iGaming market.