Online games supplier and content aggregator iSoftBet has designed an exclusive slot for lotto betting operator Lottoland.
Said to form part of the brand’s strategy to “bring bespoke gaming experiences” to its players, the slot – titled Lottoland Megaways – will become available to the operator’s 15 million customers from March 14.
“Creating exclusive slots for a brand is a real statement of faith in our abilities to develop iconic content, and we are very proud to have developed a Megaways slot that represents Lottoland,” remarked Mark Claxton, Head of Games at iSoftBet.
“Collaborating with Lottoland was an exciting project and we’re thrilled to be able to launch what we think is a hugely exciting game that clearly outlines their brand in a slot format.”
The extension of the relationship between the two companies with the release of the exclusive title is said to “mark another milestone” for iSoftBet, which recently partnered with the operator PokerStars and, in recent months, also expanded its footprint in Latin America.
Nigel Birrell, CEO at Lottoland, added: “Designing and delivering a flagship game for our brand is something that has required a lot of trust and we’re delighted that iSoftBet has gone above and beyond for our very own Lottoland Megaways.
“The team’s attention to detail and enthusiasm has shined throughout the project and we can’t wait to see how our loyal customers react to our very own title.”