Kalamba Games has launched Bullseye, the firm’s latest brand which incorporates its promotional tools product offerings and proprietary remote gaming server.

As a result of the launch, Kalamba Games firmly believes it has cemented its position ‘as a next generation supplier’ due to the Matla-based firm’s continued investment in creating a strong brand and expanding the company.

Steve Cutler, CEO and co-founder of Kalamba, stated: “We’re very excited to bring the Bullseye brand to market as it reflects the team’s hard work in bringing the company further towards maturity and underlines our commitment to supporting our partners’ success.

“Bullseye represents the next stage in the core strategy and vision we established back in 2016. Naturally we look forward to building further on our games portfolio, but making titles interconnected via meta features and layers will ensure we build a market leading slots experience for the ages.

Bullseye will incorporate a range of Kalamba’s new promotional tools, which will initially be made available to partners that are directly integrated via the Bullseye RGS. The roll out is expected to begin later this year and will give direct access to over 35 unique Kalamba titles. 

In addition, more titles will be added throughout with Kalamba looking to maintain its current  release velocity at approximately one title per month.

Despite the global health pandemic halting many industries, the slots and casino content supplier’s latest launch continues its focus on creating and developing games and initiatives for its partners to ensure commercial success.