Game developer Live 5 has struck a new licensing agreement with ReelPlay to use its Infinity Reels mechanic.

As part of the deal, Live 5 will combine Infinity Reels with its own ‘unique’ approach to game development to launch a new series of slots.

Lloyd Butler, CEO of Live 5, said: “Infinity Reels is a sensational game mechanic and we are beyond excited to be able to build the feature into a special series of slots.

“Infinity Reels builds unrivalled anticipation with every spin while delivering tremendous big win potential for those who can land consecutive wins.

“This, combined with our unique approach to slot development and focus on delivering the highest possible production value, will lead to slot titles that will become firm player favourites.”

The infinity Reels mechanic sees each spin star with a traditional reel matrix but with every winning combination an additional reel is added along with an increasing multiplier. If it adds to a winning combination or creates a new one, another reel is added. This continues until winning combinations cease and the reel matrix returns to its original state.

David Johnson, CCO of ReelPlay, said: “Live 5’s passion for slot development is evident and we’re excited to see how they use Infinity Reels in their games.

“Infinity Reels is fast growing a following as a mechanic in it’s own right. We welcome Live 5 to a growing stable of quality partners who we expect to further enhance the possibilities of game design and introduce the concept to an even wider global audience.”

The new partnership marks Live 5’s arrival as a ‘top tier’ game developer and continues its company strategy to ‘create games that appeal to all player types in regulated markets around the world’.