Newly launched studio LuckyDraw is set to boost Hub88’s product offering via the integration of prize draw mechanics.
Through the new deal, a series of raffles, scratch cards and instant win games will be available via Hub88’s platform, and will be rolled out across its network of operator partners.
Launched earlier this year, LuckyDraw is seeking to tap into the growing popularity of prize draws among players, and Hub88 claims the integration of the ‘fully branded, native experience’ will provide a new channel to boost player engagement and retention.
Yaniv Spielberg, CEO and co-founder at LuckyDraw, said: “We have [developed] a new prize draw gamification platform that is flexible and easy-to-implement to address the large appetite from players for raffles and prize draws, to drive improved performance and returns for operators.
“As a leading online gaming aggregator, we are excited to partner with Hub88 to bring our prize draw experiences to wider audiences while helping their operators offer something truly unique in the industry that increases engagement, retention, acquisition, brand loyalty and lifetime value.”
According to Hub88, linking up with LuckyDraw reinforces the company’s commitment to seeking out solutions that drive ‘quantifiable results’ for operators.
The move also follows quickly in the footsteps of announcing a new Player Analytics tool, which seeks to provide ‘powerful segmentation, deep-dive player insights and advanced risk detection’, collating player analytics from multiple data siloes into one interface.
On the new partnership, Ollie Castleman, Managing Director of Hub88, said: “Over the past year, we’ve heavily invested in jackpots, bonusing and loyalty solutions across our platform.
“LuckyDraw’s fully branded raffles, instant wins and scratch games are a valuable addition to this, helping operators engage their players in new and compelling ways, all while increasing lifetime value and strengthening brand loyalty.”