LuckyStreak has added over two decades of iGaming experience to its senior leadership team with the appointment of Neil Brookes as Head of Product.
The live dealer games provider’s new Head of Product joins from Inspired Entertainment, where he spent 11 years, managing virtual sports products and also serving as Head of Product for seven years. He covered game strategy, design, marketing and performance analytics.
Brookes spent time at SkyBet as a trader, odds compiler and sports desk manager earlier in his career, as well as on Betfred’s trading team and managing betting shops for Paul Dean Bookmakers.
“It’s always great news for LuckyStreak to bring senior talent and experience into the business,” stated Ady Totah, Co-Founder and CEO at LuckyStreak.
“For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it. His experience across regulated markets and his ability to align vision with execution will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”
In his new role, Brookes will control the execution of LuckyStreak’s product roadmap, vision and strategic goals, providing value with each product, feature, and enhancement for players and partners.
Commenting on his new position, Brookes said: “Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of,” added Brookes.
“The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”