ESA Gaming has celebrated its Serbian entry as it partnered with MaxBet to enhance its position across Eastern Europe. 

Under the terms of the deal, MaxBet players will gain access to ESA Gaming’s complete EasySwipe range of ‘non-traditional’ online casino titles, such as Pirate Mine, Goal Mine, and Dragon Mine. 

Thomas Smallwood, Head of Marketing at ESA Gaming, stated: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”  

In addition to these non-traditional titles using instant game formats, the supplier also announced a series of upcoming slot releases that are set ‘to be added soon’ and platformed with MaxBet. 

Vukašin Marelj, Head of Online Casino at MaxBet, added: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

The move marks one of MaxBet’s first partnerships as part of Flutter Entertainment, which acquired a 51 per cent share of the Serbian operator last month for €141m to become majority stakeholder.