Midnite has added to its iGaming team with the appointment of Willie Lok as its new Vice President of Casino and Loyalty Products.
Lok joins Midnite after spending the past nine-plus years at Flutter Entertainment, serving in key product roles for its US-facing FanDuel brand and its UK-based Sky Betting and Gaming platform.
The operator believes Lok’s appointment will continue to help Midnite grow as it pushes to become a tier-one operator in the competitive UK iGaming market, utilising his experiences in building and scaling casino operations.
Commenting on his new role, Lok said: “I’m really pleased to be joining Midnite and taking on the opportunity to help grow its casino and loyalty products. Building casino products at scale has shown me what a great player experience takes, and Midnite’s in-house platform is a rare foundation for delivering one.
“There’s a clear ambition across the business, and I’m excited to work with the team as we build out the proposition and continue growing the casino business.”
Lok will be responsible for Midnite’s casino and loyalty products. This is a role he knows well after spending the last four years at FanDuel, most recently as Vice President of Product, helping to establish the brand’s casino offering across US markets.
Before FanDuel, he worked for over four years with SkyBet in various product roles, including Head of Product.
Nicholas Wright, Founder and Chief Executive Officer at Midnite, added: “Over the years, the casino sector has continued to evolve and innovate.
“But we believe that a structural gap still remains across many regulated markets, where the product expertise has been under-innovated and too many of the principles that define a great player experience require further refinement. At Midnite, we’re on a mission to change that.
“With Willie joining the team, we’re setting a new standard for casino and loyalty as we continue to push the boundaries of product innovation; having someone with his level of product and industry expertise join our team is a huge milestone for us as we look to scale Midnite into a next-gen tier 1 global operator.
“We’re incredibly ambitious about where we can take our casino and loyalty products, and Willie’s appointment is an integral part of that journey. There’s a real opportunity to raise the bar here, and we want Midnite to be the company that does it.”