NeverEnding has expanded the reach of its content through a new partnership with Hub88.
Through the collaboration, Hub88’s partners will now have one-click access to the developer’s full content portfolio.
NeverEnding describes itself as an ‘anti-bureaucracy slot provider’ and claims that each of its newly developed titles is played more than 5,000 times by real players ahead of release.
Ollie Castleman, Managing Director at Hub88, added: “Operators are increasingly looking for suppliers who can keep pace with how quickly player expectations shift, and NeverEnding does exactly that.
“That kind of responsiveness is genuinely valuable at scale, and it will only count for more as their catalogue and promo toolkit continue to grow. We’re looking forward to seeing how operators put that flexibility to work in their lobbies.”
The developer also plans to implement new promotional tools to help operators drive engagement.
Ihor Zarechnyi, CEO at NeverEnding, said: “Hub88 is one of the partners we consider essential to how we scale globally, not just for the size of their network, but for how they operate.
“Their focus on innovation and building smart infrastructure for partners is something we deeply relate to at NeverEnding. This partnership is a strong signal that we’re moving in the right direction.”