European expansion
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Octoplay has furthered the reach of its slot content in several European markets after forming an alliance with Kindred

The partnership will allow Octoplay to gain visibility for its titles via Kindred’s online casino brands facing markets such as the UK, Sweden and the Netherlands. 

Octoplay described the deal as being “crucial”, as securing expansion through tier-one operators like Kindred helps the studio to deliver “exceptional gaming content to a broader audience”. 

Ralitsa Georgieva, Director of Business Development at Octoplay, explained: “We are excited to partner with Kindred, a key player in the regulated online gaming market. 

“This collaboration not only enhances our presence in significant markets but also underscores our commitment to providing top-tier gaming experiences.”

Octoplay’s content offering for the operator group includes an initial selection of 12 slot titles, including Eggsponential, Buffalo Smash and Lollicat.

Gareth Jennings, Head of Casino at Kindred, added: “Offering high-quality content is essential for attracting new players and keeping them engaged and by partnering with Octoplay, we’re adding a range of proven, top-notch online slots to our selection.

“Octoplay has established itself as a must-have game developer, delivering great games with high quality that offer an immersive online casino and slot experience to the players. We are excited to bring this exceptional content to our players.”

The partnership adds to a number of tier-one deals formed by the slot developer this year, having offered its portfolio of games to LeoVegas and BetMGM in Sweden and the UK, respectively.