Optimove has agreed a partnership with iGP focused on strengthening the platform provider’s marketing capabilities.
Through the collaboration, iGP’s partners will be able to plug data into Optimove’s analytics and marketing tools, allowing them to trigger campaigns, enhance the personalisation of player experiences and maximise player value.
Jovana Popovic Canaki, CEO at iGP, said: “Our transformation into a pure B2B technology provider has been about building the strongest possible platform for operators. Partnering with Optimove strengthens that foundation by bringing advanced CRM marketing capabilities directly into iGP.
“Together we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth.”
iGP emphasised that providing operators with these capabilities will aid facing the challenges caused by the increasing cost of player acquisition and the competition for the attention of players.
Adi Dagan, Senior Director of Partnerships at Optimove, added: “We are excited to partner with iGP to give operators the intelligence, speed, and autonomy to activate their player data and drive higher player lifetime value.
“This partnership empowers operators using iGP solutions with Positionless Marketing, delivering deeper insights into their players, the ability to create personalized assets, and the independence to engage and grow in an increasingly competitive landscape.”