Bragg Gaming Group‘s subsidiary Oryx Gaming has “significantly enhanced” its offering after taking its Oryx Hub content live with Admiral Bet in Serbia.
Featuring over 13,000 aggregated titles from over 100 providers, the integration sees Admiral Bet’s Serbian customers gain access to the suite of content offered via Oryx Hub, including exclusive and localised titles from RGS partners such as Gamomat, Peter & Sons, CandleBets, Golden Hero, Kalamba and Givme Games.
“The Oryx Hub offering is impressive, featuring content from premium global suppliers,” said Bojan Kesić, head of business development at Admiral Bet.
“With such a wide selection of games on offer, our customers are certain to find their own favourites whether their preference is themes, mechanics, features or volatility. Adding Oryx’s content to our casino has significantly strengthened our offering.”
Furthermore, Admiral Bet can utilise Oryx’s player engagement tools including tournaments with real-time leaderboards, free rounds, achievements and quests – which have been proven to drive player engagement, conversion, retention, loyalty and player value.
Oryx is already an existing partner to the company in the German and Croatian markets, and originally entered the Serbian market in 2017, having now strengthened its foothold to collaborate with a number of operators in the country.
“We are thrilled to have taken our ORYX Hub content live with Admiral Bet, a leading operator with a vast client base,” added Chris Looney, chief commercial officer of Bragg Gaming.
“Our games have resonated well with Serbian players since we entered the market and this partnership is a testament to the appeal of our offering with the local audience. Together with Admiral Bet, we will further strengthen the reach of our content.”
Additionally, Oryx is licensed by the Malta Gaming Authority and its content is certified or approved in 18 jurisdictions. The company was recently awarded an ISO/IEC 27001 certificate, an accreditation it stated underlines a “commitment to information security”.