Strengthening its US foothold, Pariplay has finalised an agreement to supply its proprietary games portfolio to platform provider GAN.
The collaboration will allow Pariplay to expand its footprint in the rapidly growing US market with GAN’s plug and play aggregator platform available to operators in three states: New Jersey, Pennsylvania and Michigan.
GAN currently supplies around 20 Real Money and Social US operators with online solutions, including Penn Interactive, Borgata, Seneca and Twin River Casino. Pariplay, on the other hand, offers a comprehensive games library with over 120 titles, including top performing releases Stallion Fortunes, Mystery Fox and Dragons of the North.
“Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types,” remarked Jeff Berman, chief commercial officer at GAN.
“With the addition of Pariplay’s games we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.”
The aggregator and content provider has identified the evolving US online gaming market as offering ‘great potential’, after making its debut in New Jersey in February this year in conjunction with Rush Street.
Christine Lewis, chief commercial officer at Pariplay, explained: “Establishing a presence and building our brand in the US market is a priority for us this year. The US is growing at an impressive rate with more states currently considering legalising online gaming and our objective is to be at the forefront of the developments.
“By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states and we are excited about growing our business in the US together.”