Pariplay has teamed up with Grand Casino Bern’s online brand 7 Melons, with the alliance strengthening Aspire Global subsidiary’s presence in Switzerland.
As part of the agreement, Pariplay will be able to offer its Wizard Games titles, along with content from its Ignite partner programme to Swiss players at 7melons.ch.
Andrew Maclean, VP of Sales at Pariplay, explained: “This is the latest in a string of content agreements we have reached in this very exciting regulated market.
“Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”
The new content partnership represents the latest forward step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of deals struck to offer operators content from its Fusion platform.
Fusion features games from game developers throughout the sector, in addition to a suite of back-office conversion and retention tools that are said to enhance player value.
Ludwig Nehls, CEO at Grand Casino Bern, added: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”