Aspire Global’s aggregator and content provider Pariplay has increased its global presence by signing a content deal with European gaming company, Kaizen Gaming.
The agreement has already seen Pariplay’s portfolio of in-house casino games, produced by its newly branded Wizard Games development team, go live in Greece through Stoiximan, Kaizen Gaming’s flagship brand in Greece.
Wizard Games titles will also be rolled out into the key regulated markets of Portugal and Germany through Kaizen’s Betano online betting brand, which recently launched in Brazil – a market of great strategic importance for Pariplay.
Commenting on the development, Andrew Maclean, VP of sales at Pariplay, said: “Pariplay is a company that is never content to stand still and this agreement sees us make great strides in markets that are of great importance. Kaizen Group is an operator that has great geographical reach within the markets that we are targeting right now.
“This is a deal that is a great fit for both parties and we look forward to presenting Kaizen’s players, wherever they are in the world, with a wide range of in-house and aggregated content through our renowned Fusion platform.”
Moreover, the deal will see each of Kaizen’s operator brands worldwide benefiting from Pariplay’s Fusion aggregation platform, featuring thousands of titles from industry game developers and a suite of back-office conversion and retention tools that enhance player value.
“We are always looking for new ways to provide the best possible online gaming experience to our customers across every market,” added Dimokratis Papadimos, RNG casino manager at Kaizen Gaming.
“We have already received very positive feedback after taking Pariplay content live in Greece and we are excited that our customers in Romania, Portugal, Germany, and Brazil will experience all the latest additions that lie in wait.”
The new operator agreement is expected to fuel further growth for Pariplay, following on from a number of new partnerships formed in recent months around the world.