New Year, new me for Pascal Gaming, as the online casino games provider has begun 2026 by giving itself a brand new look.
Pascal Gaming has decided to undergo an update to its logo, brandmark, colour palette and overall visual language, bringing along “refined illustrations, cleaner layouts and a more confident, playful tone”.
While the official unveil will take place later this month at ICE, the supplier wants to make it clear that the makeover is not a signal that the company is going in a new direction.
Pascal Gaming is, in fact, doubling down on its story-driven games strategy, with “strong activation and close collaboration with operators” at the centre.
Alongside the rebrand, new games and tools will be showcased, as the self-proclaimed “iGaming storyteller” brand will value “science, speed and storytelling” in 2026, utilising a mixture of “data-driven logic, fast execution, and memorable game stories”.
Storytelling experience
Back in October last year, Armen Mnaskanian, Head of Sales at Pascal Gaming, provided insight into the company’s storytelling focus.
“What makes us stand out is that we connect science with storytelling – creating mechanics that not only excite but also build memorable stories for players,” said Mnaskanian.
“At the same time, we keep fairness and transparency at the core of all our development.”
Mnaskanian also explained why Pascal Gaming ultimately decided to go in the storytelling direction with their iGaming offering.
“We saw that many players want more than just mechanics. They want to feel part of an experience.
“By adding narrative-driven features, we make games more engaging and emotional, giving players a reason to return. It’s about entertainment, not only outcomes.”