Peter & Sons has partnered with 32Red to enhance the visibility of its proprietary slot portfolio.
At the heart of the partnership is titles such as Barbarossa, and the soon-to-be released title Steamworks: The Workshop.
Adam Newnham, Commercial Operations Manager at 32Red’s parent company Kindred Group, said: Peter & Sons is an extremely exciting studio who are not afraid to push the boundaries and experiment with strikingly original, even avant garde ideas. The result is that each game is a work of art, and we can’t wait for our players to experience them at 32Red.”
The deal comes off the back of a global distribution partnership with casino supply giant Light & Wonder, announced earlier this month.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “32Red and its parent, the Kindred Group, are major tier one operators in key regulated markets, and so this deal is another major milestone in the Peter & Sons story. We’re looking forward to enhancing this partnership by providing groundbreaking content for years to come.”
In a recent interview with CasinoBeats, Bautista also painted a positive outlook for the future of Peter & Sons and the group’s expansion opportunities.
He emphasised that “when it comes to global expansion, direct integration is always our preferred route, as it allows for greater control and customisation.
“However, direct integration can be a slow process and isn’t always feasible, especially in rapidly changing markets.
“For this reason, partnerships with aggregators are often the best option for quick and efficient expansion, enabling us to reach a wider audience faster while maintaining compliance across multiple regions.”
He also detailed an insight into what the future pipeline could comprise for Peter & Sons in continuing to look back on the year that was, with segments beyond the traditional slots scene more than a possibility.
“Notable releases this year include the highly anticipated sequel Barbarossa Revenge and Muddy Waters, both of which have received very positive market responses,” he comments.
“We’ve also expanded our offerings beyond traditional slots, venturing into new game types such as scratch cards and instant games to reach a broader audience.
“This year saw the launch of high-profile titles, while our upcoming releases are generating significant anticipation with their unique style and innovative mechanics.”