PIN Projekt has expanded its long-standing collaboration with BETB2B to deliver its poker platform across its ecosystem.
The gaming technology company’s poker product can now be used by BETB2B-partnered operators and brands, including a custom-branded version of the platform.
Built with a focus on performance, accessibility, scalability and long-term player engagement, the platform looks to bring ‘a refreshed user experience, mobile-first design and seamless cross-platform functionality, alongside a comprehensive portfolio of cash games, Sit & Go formats and advanced tournament capabilities’.
Ivan Grković, Chief Operating Officer at PIN Projekt, commented: “The expansion of our partnership with BETB2B through the launch of our poker vertical represents an important strategic milestone for both companies.”
Grković continued: “We have invested significantly in creating a poker platform that combines modern user experience, strong performance, operational flexibility and the technology required to support large international player communities.
“Our goal was not simply to build another poker product, but to create an ecosystem capable of growing across brands and markets while maintaining the quality, integrity and competitive experience that players expect.”
PIN Projekt added that its platform will allow BETB2B operators to serve multiple brands and markets while maintaining a consistent player experience.
Integrated monitoring and AI-assisted risk tools are used to help operators ‘identify unusual gameplay and behavioural patterns, supporting fraud prevention and fair play as player pools and liquidity grow’.
A BETB2B representative added: “Our partnership with PIN Projekt has consistently delivered value to our operators, and the introduction of its new poker solution further strengthens our platform offering.
“The quality of the product, the technology behind it and the team’s operational expertise made this expansion a natural next step. Poker combines outstanding player engagement with meaningful long-term commercial value, and we are confident it will become an important part of our ecosystem.”