Play’n GO hailed New Jersey as a “key state” for its US operations after forming an alliance with Hard Rock Bet.
Securing the move with Hard Rock in the Garden State swells the Swedish slot developer’s US presence, which currently spans across four states.
The partnership will allow Hard Rock Bet to add Play’n GO’s catalogue of slot titles to its New Jersey-facing online casino platform, which offers over 2,000 individual titles.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.
“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.
“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”
As a result of the integration, Play’n GO slots such as Piggy Blitz, Book of Dead and Rise of Olympus 100 will gain enhanced visibility across the US.
Grant Williams, SVP of Casino at Hard Rock Digital, added: “We’re excited to roll with Play’n Go and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey.
“We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalised experience, integrated rewards, and one of the largest selections of games in the market.”