Playson has “improved its online gaming experience” with the launch of its new Cash Blast promo tool.
Designed to “further reward players and create a stable rise in customer engagement”, the Cash Blast tool delivers random cash prizes throughout a dedicated promotional period to players enjoying Playson’s range of titles.
Commenting on the launch, Gusyeva Ganna, product owner at Playson, explained: “We’re proud to reveal this exciting feature to our partners and players. The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.
“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”
During a Cash Blast promotion, a pop-up notification will appear informing players of the tool being active. Moreover, they can trace the remaining Cash Blasts that are due to be paid out within a game’s toolbar.
With initial network promotions featuring Cash Blast having shown an increase in the average number of spins and player retention, the tool also provides operators with additional support to improve customer engagement.
Moreover, the customisable tool requires no further integration and does not influence a game’s RTP.