Playson has targeted Italian expansion by signing a content partnership with online casino operator Vincitu.
Initially, the collaboration will see three of the supplier’s “most coveted” slot titles integrated into the operator’s Italy-facing platform, with Lion Gems: Hold and Win, Book of Gold: Multichance and Luxor Gold: Hold and Win set to go live immediately.
Alessandra Rosati, Account Manager at Playson, commented: “Italy is one of the most revered markets in Europe and it is fantastic for us to showcase our best titles with Vincitu.
“These three games are some of our best and we are convinced the operator’s player base will love the variety we have to offer. With more games set to be released in 2023, we look forward to establishing a long and fruitful partnership with Vincitu.”
With the slot integration facilitated by turnkey solutions provider Exalogic, a number of additional Playson titles are set to go live with Vincitu “over the coming months”.
“We are very happy to finally be online with Playson’s innovative content,” added Francesco Marra, Casino Manager at Vincitu.
“We are delighted that the product has gone online with Playson. Going online with Playson means we continue to grow more every day thanks to the great quality of products and technologies of one of the most advanced casino providers in the European market.
“Thanks to the latest innovations, Playson is able to enhance the experience for players day after day, creating a product capable of meeting the highest quality standards.”
The move adds to a busy spring period for the slot supplier, having recently formed an agreement with Winbet to enhance its position in the Romanian market.