Following the signing of an exclusive five-year partnership with Sony Pictures Television earlier this year, gambling technology company Playtech has launched its first Live Game Show experience Who Wants To Be A Millionaire? Live Roulette.
Based on the award-winning Sony Pictures Television format which recently celebrated its 20th anniversary and has been adapted in over 120 countries worldwide, Who Wants To Be A Millionaire? Live Roulette has been created in close partnership with the SPT team as part of the companies’ “landmark” brand partnership.
“Playtech Live is committed to delivering the best possible entertainment experience,” commented Edo Haitin, CEO at Playtech Live. “We absolutely love the opportunity we have to work with the Who Wants To Be A Millionaire? brand and I’m sure players will enjoy the unique experience of the ‘Millionaire’ brand whilst playing this game.
The launch comes as the latest live game show to launch from Playtech’s product vertical, Live Casino. The first of three game launches, Who Wants To Be A Millionaire? Live Roulette brings together the Who Wants To Be A Millionaire? brand and a “highly innovative” gameplay experience that delivers the next step in the Playtech Live Game Show experience.
Haitlin added: “I’m extremely proud of our studio build team who have created a world-class interactive studio with cutting-edge technology throughout. Through working with partners like Sony Pictures Television, we are able to combine our outstanding technology, exciting live game show experience and a much-loved global brand like Who Wants To Be A Millionaire?
“We are on a fantastic journey at Playtech Live as we look to continue to deliver the most engaging responsible gambling entertainment experience in the market.”
The game includes many of the classic Who Wants To Be A Millionaire? features from the TV show such as 50/50, Ask the Audience and the new additional feature adapted for the game, Ask the Host, where the host can remove incorrect answers based on the level of the question.
“Playtech Live is the industry leader in creating the most innovative online gaming experiences and we are very excited to see Who Wants To Be A Millionaire? Live Roulette launched across the Playtech Live network,” added Stephan Zingg, commercial director, interactive, Western Europe, Sony Pictures Television.
“We look forward to continuing to work with the Playtech Live team on the next two exciting new games in the Who Wants To Be A Millionaire? portfolio.”
The title also allows players that do not have an active bet in the game to play along. With this, players can still participate in the Millionaire Round by guessing the outcome and playing for fun.