Playzia has announced a strategic agreement with EveryMatrix, continuing the firm’s global expansion push.
As part of the deal, Playzia’s in-house studio content portfolio, including games such as Billionaire Rhino, Cosmos Cash and Sweet Candy Fortune, will now be available on EveryMatrix’s aggregation platform, SlotMatrix.
Reflecting on the new deal, Vlad Modorcea, CPO at Playzia, commented: “We are thrilled to see our games go live on SlotMatrix.
“EveryMatrix’s global network and reputation for excellence make them the perfect partner as we continue to expand our reach. This agreement is a testament to the quality and appeal of our slot games, and we look forward to bringing them to even more players around the world.”
This latest deal continues Playzia’s attempts to expand into new regulated markets. Last week, the firm confirmed a similar strategic partnership with Greentube in Germany to distribute its content via StarGames.
Additionally, the developer has secured partnerships with St8.io and Light & Wonder.
Love Island launch
Alongside Playzia’s expansion efforts, the developer has announced a key collaboration with ITV to develop a series of online games inspired by the hit reality TV series Love Island.
Following the announcement, Modorcea spoke to iGaming Expert about the significance of the series for Playzia, emphasising the demand for “new, innovative content from players who are always looking for fresh experiences”.
He said: “Branded content, particularly partnerships with well-known TV shows, celebrities and iconic franchises, is creating a new kind of gaming experience that blurs the lines between entertainment and gambling.
“These partnerships are a way to introduce fresh, dynamic experiences that speak to a wider audience. As we continue to see more of these collaborations in the industry, they’re pushing boundaries and encouraging players to engage in new, creative ways.”