Playzia lands Hub88 partnership to deliver branded content

Hub88 has strengthened its aggregation hub through the addition of Playzia‘s TV-themed games.

The developer’s range of slots, instant win, crash and table games will be available to Hub88’s operator partners, including Love Island: Love Spin – a title released under licence from ITV Studios.

Ollie Castleman, Managing Director at Hub88, commented: “Playzia has built an impressive portfolio that balances innovation with broad player appeal. “Their branded titles create compelling experiences that attract new player segments.”

Alongside TV-branded content, Hub88 also hailed the addition of Playzia’s proprietary Cubicways mechanic, which offers players dynamic rotating reel configurations that reveal new progression paths and gameplay enhancements.

“We’re thrilled to partner with Hub88, a platform that shares our commitment to seamless integration and delivering engaging gaming experiences,” added Joe Caetano, Commercial Director at Playzia.

“This collaboration enables us to reach new regulated markets and connect with operators looking for vibrant, high-quality content that resonates with diverse player audiences.”