PopOK Gaming has formed a strategic partnership with the iGaming solutions provider inplaySoft to enhance its online casino content reach.
The deal will see games from PopOK Gaming’s online casino portfolio become available to operators that utilise inplaySoft’s iGaming services.
“We are thrilled to embark on this collaboration,” commented Aneta Khalatyan, Business Development Executive at PopOK Gaming.
“Working with companies that align with our core values is key to sustainable growth. We look forward to building a strong relationship with inplaySoft and enhancing the experiences of both our partners and their players.”
Rico Rabbit and Rico DJ are just some of the online casino titles recently released by PopOK Gaming.
Valentyn Kyrylenko, CRO of inplaySoft, added: “PopOK Gaming’s commitment to uniqueness, diversity, and accessibility deeply resonates with us.
“These shared principles were instrumental in forming this alliance. This partnership allows us to continue enriching our casino game portfolio, giving operators more variety to offer their players and supporting player retention.”
In conversation with iGaming Expert, PopOK Gaming’s Business Development Executive, Diana Andreyan, spoke about Brazil and the supplier’s analysis of the regulated iGaming market so far back in February at SBC Summit Rio.
Andreyan said: “We remain committed to creating engaging games that will satisfy the needs of our Brazilian players, which are more engaging. Dynamic animations and popular mechanics are different and engaging features that our Brazilian players love.
“We are always doing analytical research. We have several strategies to understand what players really love and accordingly, we are making and creating our games so that they are satisfied and love our games.”