PopOK Gaming has continued to expand the global footprint of its content portfolio through a strategic partnership with the casino platform Lucky Streak.
Through the collaboration, the complete portfolio of the slots studio will be integrated into the Lucky Streak platform, broadening the reach of its titles with operators and players.
Commenting on the deal, PopOK Gaming described the new alliance as “an important step” in the studio’s growth strategy.
“By teaming up with Lucky Streak, our innovative and visually engaging slots become accessible to new markets, while operators benefit from a more comprehensive content offering.
“We look forward to a successful collaboration and the opportunities this partnership will create for players and operators alike.”
Back in August, Diana Andreyan, Business Development Executive of PopOK Gaming, spoke with iGaming Expert about how the slots studio strives to deliver direct value to its operator partners.
“Operators simply need content that stands out in a crowded market that drives player retention and fits diverse jurisdictions,” noted Andreyan.
“We provide a mix of engaging slots, crash games, instant games and live casino with innovative twists, plus our back office tools continue to help operators run targeted campaigns, distributing free bets or bonuses either randomly or based on player activity.
“This gives them flexibility to react in real time to keep their audience engaged.”
Andreyan also pinpointed the potential of the niche offerings present, stating: “We see tremendous opportunity in gamified casino experiences, such as crash and instant games.
“Players are increasingly looking for quick, engaging formats beyond traditional slots, and our diverse crash portfolio already stands out in the space. We also see branding or bespoke content as a strong niche. Our ability to quickly develop customised games gives operators the power to differentiate.”