Pragmatic Play and SkillOnNet have linked up in a new partnership which sees the content provider produce The Masked Singer slot content for PlayOJO.
SkillOnNet, which powers PlayOJO, recently praised its ‘product licensing partnership’ with the popular TV show that will see the launch of a The Masked Singer UK slot game alongside a games site and a bingo room.
Claire McDaid, vice president of Bingo at Pragmatic Play, noted: “Our partnership with SkillOnNet is extremely strong and we’re delighted to partner up once again and create a unique bingo proposition.
“Taking a hugely popular brand and transforming it into a bingo product in just a few months was a challenge for the team but the end-product is something we’re proud of.
“Adding extra features to boost retention will be sure to add to the game’s popularity and we’re all extremely confident on how the product will perform as we continue to evolve our relationship with SkillOnNet.”
The branded bingo room, said PlayOJO, would be supported by a major advertising campaign across TV, radio, and social media focusing on the dedicated bingo room and slot game.
The Masked Singer Bingo is said to combine features and branding from the show in an exclusive 90-ball bingo room. When entering the room, players are asked to choose what mask they think will be on the bingo ticket that wins Full House. At that point, all their bingo tickets change to show a mask that reflects their selection.
If their chosen mask matches the one displayed on a Full House winning ticket(s), successful players will be awarded free tickets for their next game.
Additionally, there is a daily ‘must go’ jackpot in The Masked Singer bingo room, which is guaranteed to be won by the end of every day.