Latin America
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Pragmatic Play has furthered its partnership with Betsson Group, supplying the latter’s Betsafe brand with a live casino Spanish-language Roulette title. 

The move comes as Betsafe plans to expand further in Latin America, integrating Pragmatic Play’s Spanish game to reach a wider audience of players in the region. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “A customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players. 

“Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive live casino experiences that power up new possibilities of play.”  

Pragmatic Play’s Spanish-language Roulette title offers the supplier’s customisable live casino features, allowing Betsafe to design the game environment with its own branding. 

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, commented: “Pragmatic Play’s Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.  

“We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”  

While the move sees Pragmatic Play enhance the distribution of its live casino offering, the supplier recently announced a collaboration with Belgian operator PepperMill Casino to provide a collection of dice titles.